We’ve all been there: you’re scrolling through Instagram on your lunch break (or when you’re supposed to be working) and you see someone wearing the perfect outfit. It looks good, perfect for the season, and is just all around fabulous and you just have to have it! But wait! The person didn’t tag the brands or post anything about where they got the outfit, so what do you do?
If you’re anything like me, something like that is tantamount to a scene from a Saw movie. Luckily, those dark days are coming to an end due to the latest trend on social media. This trend has been coined “instashopping” and we are all about! If you aren’t social media savvy, we’ll break it down for you. Basically, more and more bloggers are tagging their clothes and are including links so that their followers can find their clothes and buy them. Brands are also loving this trend because it offers a more organic form of advertising and people are able to see what their clothes look like on actual people.
This new trend works for both parties, because the brands are promoting the influencers and helping them to gain more followers. And now people are able to buy any outfit they see on social media. Sounds like a utopia to me!